Analyzing the Marketing Mix Strategy of Apple Inc Essay Example for Free

Analyzing the Marketing Mix Strategy of Apple Inc Essay Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers Over the last decade, Apple has redefined the music business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad. Its software includes the Mac OS X operating system, the iTunes media browser; the iLife suite of multimedia and creativity software, the iWork suite of productivity software, iTunes, a proprietary media player application that works with iTunes store and allow customers to download music and offers other features of consumer electronics, the Safari web browser, and iOS, a mobile operating system. During the past 36 years, Apple has become a famous brand that technology of the world known and highly admired by the ingenious strategy, modern and sleek design, and always bring the products to satisfy consumers. Understanding how to think of Apple as product design, promotion, price and how to distribute it to customer that helps us to see the direction and shape of products that the company will launch in the near future. There have been few studies about Marketing Strategy of Apple Inc such as Maketing Fundamental Project (Christine, 2010),Marketing Mix of Apple Inc. Norm, 2012), Marketing Mix: Apple iPod (Angela, 2009), Accounting and Financial Analysis (Sachitanand, Denisa Alcides, 2008), External and Internal Factors on Apple Inc. (David, 2008) Apple and CEO Steve Jobs is enjoying the glory days in recent years by reputation and the success of the blockbuster iPhone, iPad, and MacBook Air.. However Apples not perfect in every way. In fact, the company also has great disadvantages need to improve in the future. What are the weaknesses of Apple that their opponents could exploit? There is little information of the customer’s feedback about the same mistakes of the products that have not been overcome by Apple Inc such as: No new design: a way of repeating the design of the 3G and 3G versions, ip4 and ip4s version, and the newest is ipad 2 and the new ipad design that a reason to make many people were disappointed because Apple did not release a new product is completely different design than the old version. With Ipod Gen 4, IP4s and The New Ipad products are common defects about low battery and overheat when using constantly 1 hour for playing game and searching web with Wifi and 3G. So far, Apple Inc. has some explanations but not yet for solution to the problem. They claim that ongoing research and promises to be a solution in the nearest time. Before success can not deny of Apple product and research to find out the cause of success is significant for managers. Especialy, when we is preparing to step into the process of global integration with the world economy. The prupose of this report is to determine whether competitive strategy can be attractive more tastes of customers, and this present paper is aimed at: â€Å"The Marketing Mix Strategy of Apple Inc. † It is hoped that information from this study may be useful in identifying the right product must be exhibited to right people at the right place, right price and right time.

Art History :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Sexton 1 I. Phenomenological Description and Interpretation All five of the archetypal shapes are in my self-portrait. First of all, the outside appearance is that of a square of rectangle. I feel that people who do not know me do not perceive any of the characteristics that the other shapes represent. Stability is the only characteristic represented by the shapes that people perceive of me. Inside my stable world is a circle in the middle of the bottom of the box. Within the circle is a triangle. This represents how spirituality is the center of my inner self and I find balance within my spirituality. Coming up from the center of the box is a spiral. As the spiral reaches its apex, there is an equidistant cross. This represents how I am constantly growing in order to reach a critical decision-making time of my life (what I want to do for the rest of my life). All of the Yoruba chromatics have been used in portraying my personality. But the most abundant type by far is dudu. The majority of the inside of my box are colors of brown, black, and gray. These colors show how I am very practical and down to earth. People who do not know me see me as down to earth and this does not change even when one gets to know me. The person at the bottom of the box has all three types on him. This represents how at some point in time my close friends see all the personality traits (aloof, passionate, and practical). The inside of the circle at the bottom of the box is colored orange. This shows how I am more passionate when it comes to my spirituality. The inside of the triangle is colored shades of red and blue. This shows how I am passionate, yet cool since I have found a balance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Sexton 2 The color contrast of my self-portrait is very weak. There are no strong contrasts between light and dark. I am not dramatic or intense by any means. The weak contrast in colors illustrates how I have a subtle personality. The lack of pastel colors shows that I do not have a delicate personality. The line directions in my self-portrait are all horizontal and vertical. The majority of the direction is horizontal, which shows how my personality is very passive. The vertical lines show that I have a stable personality as well as the potential to be dynamic.

Literature and Online College Newspaper

Persepolis by Marjane Satrapi is a graphic novel that depicts the life of a female coming to age during a time of war and violence in Iranian. The editor of The Ithacan, an online college newspaper, criticized this work of literature as being nothing more than an â€Å"advanced comic book† and â€Å"not too challenging. † He argues that Persepolis and similar literary works do not encourage intellectual advancement and does not benefit college freshmen. Despite the more basic vocabulary, the side narratives, unique dialogues, and use of illustrations evoke understanding and compassion for not only the narrator, but also the underlying themes.Generally speaking, a novel about Iranian politics and war is a topic that is hard for most young people to grasp or to find interesting because subjects such as these are very foreign to American readers. Persepolis assists in making this topic more relatable. By using graphics to depict the character’s expressions, settings and actions it is easier for the reader to connect. For example, on page 53, Satrapi illustrates the many ways in which Iranian young people express their feelings about the violent atmosphere.They cope with this situation by turning to family, friends and God. In addition, the author shows the children creating games and a fantasy world that compares their lives to the lives of the tortured. An example of the effectiveness of the illustrations and narrative is shown on page 116. The frame depicts soldiers amidst bombs, gunshots and smoke with multiple soldiers lying on the ground, dead. Marjane, the narrator, is standing in the upper left corner appearing helpless. Marjane is then shown exiting the frame stating that the situation could have been avoided.This is a powerful message because it relates to the current situation in the Middle East where American soldiers and innocent civilians are killed everyday. The value of Satrapi’s use of dialogue to enrich the narrative is evident on page 197. In response to overhearing her collogues prejudiced comments, she angrily retorts â€Å"I am Iranian and proud of it! † (197). This simple statement shows that proud of her nationality and will not tolerate negative statements applied to it. On this page she then states her comprehension of her grandmother’s advice. If [she] wasn’t comfortable with [herself], [she] would never be comfortable† (197). This is indicative of her self-growth and acceptance of her ethnicity. Literature comes in many forms and styles. These include novels, memoirs, plays, poetry and non-fiction. Graphic novels are just another medium in which authors can express their viewpoint and influence readers. One type of literature is not better than another; the vocabulary, sentence structure and degree of difficulty does not correlate to the books worth.What is more important is how it influences a reader and the thought process and intellectual stimulation that co mes about. Therefore, Persepolis is more than an â€Å"advanced comic book†. It is an engaging, enlightening piece of literature that portrays a violent time period in the Middle East that can be universally applied to other situations in the world today. Works Cited Satrapi, Marjane. The Complete Persepolis. Illus. Marjan Satrapi. New York: Pantheon Books, 2007. Print. â€Å"Taking Initiative: Graphic novel reading selection furthers declined reading comprehension. † The Ithacan 6 Mar. 2008: 1. The Ithacan. Web. 29 Sept. 2010. .

Taking a Look at the Great Depression - 557 Words

The United States in the 1920’s was a land of great wealth and prosperity. With the rise of industrialism, fortunes were being made. Along with the wealth and prosperity came lavishness and excess the likes of which hadn’t been seen since ancient Rome. Even the prohibition was in effect, the liquor flowed and with it, so did the cash. There was no end in sight. There was no reason to think it would end. It was this nearsightedness along with numerous other unforeseen circumstances that lead to the dreaded Black Thursday. A day in October of 1929 which saw stocks plummet and America sink into a great depression, as people had taken out unimaginably large loans with no way of paying them back. A day which saw many Americans lose everything they had. A day which saw many Americans take their own lives. The excess of the 1920’s caused the Great Depression to hit that much harder. Imagine going from first to last. Imagine going from greatest to least. Imagine going f rom having everything to nothing. I recently lost my job, and it was unbearable to face my wife. I was so fearful, and had no idea what I was going to do. How terrible would it be to know that there is nothing else out there? There are no jobs waiting for you. No one is looking to hire. â€Å"By 1930, 4 million Americans looking for work could not find it; that number had risen to 6 million in 1931.† Imagine the entire population of Houston losing their jobs, starving and displaced. Where would these people go? WhatShow MoreRelatedTaking a look at the Great Depression 795 Words   |  3 Pages Great Depression The great depression was one of the worst disasters that occurred in U.S history. October 29, 1929, is the day the stock market crashed, and that day was the beginning of The â€Å"Great Depression†. 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